The Brand Equation: Communicating your Message to the Community
Kings Partnership for Prevention, Coalition Coordinator
College of the Sequoias, Communications Instructor
When is comes to marketing products and services, non-profits and small businesses have the same problem: no budget and no time. Random promotions and do-it-yourself advertising may be a temporary fix, but in order to truly see success there is a need for strategic communications. With a Master’s degree in Mass Communication and a background of proven leadership, Julie LeFils understands the issue and will walk through the critical steps needed to help you effectively communicate the mission of your organization to the community. Come learn how YOUR organization can build, promote, and grow your brand through the power of relationships.
Julie LeFils Bio
A native Floridian, Julie LeFils (pronounced Le-Feece) graduated from the University of Central Florida with a Bachelors in Advertising/Public Relations and a Masters in Mass Communication. As a Navy wife, she has called many cities home - moving around Florida, to Texas, and finally California. Throughout this journey she has had the privilege of working in a variety of different fields: Communications Director with WestCare Foundation, Communications Instructor at College of the Sequoias, Coastal Bend, and UCF, leadership development with Texas A&M- Kingsville, marketing with the Wings Over South Texas Air Show, public relations with HD Supply, and marketing with United Cerebral Palsy of Central Florida. Julie is honored to now serve Kings Partnership for Prevention as Coalition Coordinator, working to promote the work of prevention in Kings County. Within the valley community, Julie serves as an Elder at First Presbyterian Church of Hanford, Board Member for the Association of Fundraising Professionals, and a volunteer with the Ice House Theater.
Check in and Networking starts at 11.10 am.
Connie Smith - Smith Financial Solutions
Vanessa Lopez - Oakmont of Fresno