"The Power of Images in Social Media Marketing"
Consumer behavior is undergoing a substantial shift, and it’s going to affect how you engage with your fans, grow your audience and stay relevant. This shift involves a migration away from text towards a much more emotional and compelling medium – images.
This means they digest information more easily by viewing an image instead of reading text. Understanding this phenomenon can help optimize your social media marketing campaign and give you an edge over competitors who mainly publish written content.
For a lot of businesses, content equals text. But photographs and other visual materials should be staples of your marketing mix. Share your company's history on Facebook Timeline with visuals from your archives, for example. Or better yet: Populate your e-mails, blog, website and marketing collateral with your own images. To capture attention and entice engagement and click-throughs, you need to have bold, unique visuals in your corner.
Our discussion this month will revolve around what images can do to take your business to a new level as part of your marketing strategy.
Pay for own meal and drinks.
Non-members are welcome to attend one time!